About Us


NcompassTrac has over 60 years of Executive expertise in the Automotive, PowerSports, Enterprise Software and Point of Sale industries.


Our Leadership Team

Kevin Cooper



As the co-founder of NcompassTrac LLC, Kevin brings over 20 years of product development and industry experience in our target markets. Beginning his career at Forbes Industries, as the VP of Operations, Kevin has a proven track record for growing and managing complex organizations. As the Director of Sales , for Laveycraft, Datatec, and Affinity Media, Kevin had responsibility for all new revenue generation activities.


Education: Attended University of Redlands: Computer Science


Professional Organizations: President POPRA, Consultant for AMF TV, Spot-on TV productions, R&D Mercury Racing


Ron Vangell

Chairman and Chief Strategy Officer


Before joining NcompassTrac, Ron was at OpenText, (Ticker:OTEX), an Enterprise Information Company where he worked as a Senior Executive with the M&A team, had responsibilities for multiple Business Units and brought to market new products that extended Oracle ERP and EcoSystems technology.


Ron was CEO and co-founder of Magellan Software, an Irvine based Enterprise Document Management Company that was acquired by Gauss Interprise AG, a public Enterprise Content Management company (Ticker:GSOG) where he became CEO. Before Magellan Ron helped launch Quest Software Inc. (Ticker: QSFT) where he was an early shareholder and setup the Sales, Marketing and distribution channels as a Senior Vice President.

Ron has held various board positions in companies such as eHealthEngines, an industry first telemedicine software solution (Ticker:CDNX) that later became OpenMed Technologies, AIIM, a Global Community of Information Professionals, and iconect, a cloud based software solution for the legal industry that specializes in litigation support, early case assessment, and review technology.


Education: BS in Economics and Computer Science, Salem State University, Massachusetts


Christopher Daden

Chief Technology Officer


As the first place winner for the best overall application at the prestigious Microsoft Unleased Hackathon and HackForLA events, Chris has demonstrated his unique ability to match leading edge technology with market needs in a highly competitive environment.  Before joining NcompassTrac, Chris worked at Speridian Technology, and Somnium Innovations Group as a lead developer and was one of the stakeholders in ThisThat.it, an application that allows shoppers to engage their friends in important life decisions and purchases.


Attended Cal State Fullerton - Computer Science, Penn State University - Computer Science


Mark Smith



Mark has over 25 years experience as an accounting professional. His career started with Deloitte and Touche were he was a Tax Senior for 5 years. As CFO for Magellan Software, an Irvine based Enterprise Software Company that also had operations in the UK, Germany, Benelux, Poland and Singapore, Mark handled all ERP and Revenue operations. After Magellan, Mark spent time as the US Operations CFO for Gauss Interprise, a publically traded software company (Ticker:GSOG), and later worked at OpenText where he handled multiple business lines and assisted with acquisition integrations of both public and private concerns.


Education: BS in Accounting, Cal State Fullerton, Certified Active CPA


Todd Holbrook



Todd was a founder of MediaCastle, a full service marketing company that specialized in the design and creation of customer retention and acquisition products. With an extensive background in user interface design, graphic design, video production and rendering. Todd has created industries best communication tools using state-of-the-art technologies. Before joining NcompassTrac, Todd also worked at Magellan Software, Gauss AG and OpenText Corporation as a Director of Marketing.


Education: Attended Arizona State University: Business Administration


Zach Lyons

Vice President Sales, North America


Zach has over 8 years of industry experience in the Sales and Marketing of software program technologies. With a clear understanding of automotive marketing and customer service from his prior positions, Zach helped jump start NCompassTrac in the beginning and has built a reputation in the Automotive Industry as being knowledgeable, dependable with a can do attitude that can always be counted on to steer our clients in the right direction.


Education: University of Phoenix: Business Administration, Management, and Operations


Caleb Halford

Director of Mobile Technologies


There’s no other technology in the world that 87% of the world’s population owns. The convergence of mobile technologies, cloud computing, data analytics and social media has established an innovation platform with unprecedented potential. Caleb’s experience with iOS, REST, SOAP, Android and PhoneGap brings a driving force to our customers to leverage and manage this convergence


Caleb’s prior experience as a lead developer includes companies such as LifeLock (LifeLock Wallet), Sightstream, ThisThat.it

and Hall CPA.

Heather McClure



Heather has over 15 years of experience in the accounting profession. She began her career at Arthur Andersen, LLP, where she was an experienced audit manager, primarily focused on Public Companies and Non-Profits (1992 – 1999). She volunteered as the Treasurer for Mission Viejo Girls Softball (2007-2009), before returning to work as an accountant for Mavenlink in 2014. She joined NCompassTrac in April of 2015.


Education: BSBA – Accounting, Chapman University (1992); MAETD, University of Phoenix (2004); Inactive CPA

Laurence Sisk



Laurence has over 10 years experience working in the automotive industry in various capacities. Prior to NCompassTrac, Laurence was an account manager at Dealer Socket. With a diverse background in sales, marketing and account management combined with an extensive knowledge of the Automotive industry he is passionate about helping our clients, watching them grow and becoming more successful while at the same time building long term relationships.


Education: Orange Coast College, Business Administration

Laurie Duarte

Business Development Support


Laurie came to NCompassTrac with extensive experience in transportation, inventory logistics, customer service, business development, advertising and project management. 16 years at UPS included call center management, operations and business development. She lead the implementation of 3 Day Select delivery product and the transformation Mailbox Etc to UPS Stores in Southern California. Later, she was an advertising territory executive with PennySaver USA. She excelled at digital marketing sales and ad design.


Education: Attended Kelsey-Jenney Business College in San Diego, Business Management Orange Coast College, Transportation and Inventory Logistics Certifications

Colette Craig

Project Coordinator


Colette brings over 30 years of experience in the automotive, insurance, tradeshow services industries managing complex business processes. With a diverse background in Account Management, Operations Management and Tradeshow/Events Management, Colette brings extensive knowledge in project and organizational management, data requirements, logistics and teamwork to meet milestones and delivery timelines in a fluid environment.


Education: BS in Business Management, University of Phoenix






Winchester Private Equity

WPE invests in technology companies with leading edge innovation and value that have a Management team that has demonstrated the ability to execute. Based in Southern California, WPE has over 30 years of experience in funding startups and building technology companies that operate across the globe.


Contact us





Customer Service







Customer Service




eFax: 949.315.3295


Online form





The Economics of Loyalty

What does a Mobile App for your Dealership mean?